Rihanna is the model in Guccis latest ad. She's sporting the "Tattoo Heart" bag, which 25% of proceeds will benefit UNICEF.

Gucci creative director Frida Giannini said "When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign."