Hey Dolls!

Here are the answers from the Stardoll x Bratz AMA we held during Callie Con 2025! We asked several staff members to read through your questions and pick one to answer. Check out their replies below!

Hi _Jessy_x3! This is Svea from Customer Support here. The Bratz theme was actually chosen together with our Stardoll community. First, we had an internal meeting as a team to brainstorm ideas, and then we asked our community through our official Instagram account and the Royalty Club. After that, we ran several polls with the top picked options and Bratz came out on top. So really, it was you dolls who made this year’s theme happen! Honestly, I was so happy when Bratz won the poll because it was my favorite option too. It turned out to be such a perfect match, since Bratz has always been about fashion, friendship and individuality, values that connect directly with Stardoll. Their bold and stylish energy, combined with the creativity they inspire, made the Bratz dolls the ideal theme for Callie Con 2025.

Hi RoxyPop! Anita here from the Marketing Team. I love this question because I grew up obsessed with early 2000s fashion. The Bratz look wasn’t about one single brand, it was about capturing the energy of the era. Streetwear, bold accessories, dramatic makeup, and those iconic platform shoes all played a part. The dolls were always a mash-up of what was trending in fashion, music, and pop culture, which is why they still feel so fresh today.

Hi Laceyskelington! Janet from the Support Team here. I actually had a couple of Bratz dolls growing up (and I may or may not still have one tucked away in storage). Not everyone on the team collects dolls today, but the love for styling and creativity they sparked has definitely stayed with us. In a way, Stardoll feels like a continuation of that. We still get to dress up, decorate, and express ourselves every day. Even in the office, it sometimes feels like one big dollhouse with people showing off looks or sharing ideas about collections. That playful spirit is still very much alive here.

Hi Belle! Sophie from the Fashion Team here. You always bring such thoughtful questions, thank you for that. I think I’d go for a mix: a base that reflects my real-life style (a little minimal, a little chic), but then I’d push it further with bold accessories and playful details you might not wear every day. The best part about dolls (whether Bratz or Stardoll) is that you can experiment without limits. You get to explore versions of yourself that go beyond your everyday wardrobe. So I’d definitely add a pop of neon, a dramatic jacket, or oversized boots to take it to the next level. For me, designing dolls would be about creating the version of myself I daydream about, not just what’s in my closet.

Hi Mut_Nefertari! Andreas from the Design Team here. That’s such a fun question. I’ve always had a soft spot for Jade because of her fearless style and quirky fashion sense, but honestly the team is split. Some love Cloe for her dreamy, dramatic side, others admire Sasha for her confident energy, and plenty connect with Yasmin’s creative, down-to-earth spirit. The best part about Bratz is that everyone has their favorite, and every choice is the right one.

Thanks to everyone who asked such thoughtful questions, and to the staff members who took the time to share their answers!

XoXo
Callie.Stardoll