Photo: Theyskens' Theory

Tom Ford, Karl Lagerfeld, Hedi Slimane: all three designers have tried their hand at campaign photography, whether for their own brands, or in Slimane’s case, other brands like Prada (though that could change with his new Yves Saint Laurent appointment). Now, a new designer has turned campaign photographer. Olivier Theyskens snapped Constance Jablonski for the moody new Spring 2012 Theyskens’ Theory ad, the model Tweeted. “What a pleasure to work w/ Him,” she added. And Theyskens isn’t totally camera-shy himself: he appears on the very right side of the campaign shot, reflected behind the lens.