Stylein was started by a girl from Gothenberg, Sweden, Stardoll fave Elin Nyström. 

Elin got the idea to start her own label when she was living in New York and studying at the Fashion Institute of Technology i New York ...So in 2001 she started the label Stylein (if you want to know where the name comes from -- the story is in the exclusivve backstage Stardoll video - coming soon).

Stylein's clothes have a strong urban/street feel, while at the same time being feminine.

A striking use of draping adds to the slightly insolent touch.  Cheeky!


Now Stylein comes to Stardoll  -- head over to Starplaza and drape yourself in some stylish insolence.

In her own words ...